ao.com selling washing machines, the most boring product you can think of when creating social media content. However, ao.com has more than 1.6 million users of Facebook, with many of them engaging with us on weekly basis. Yossi Erdman, Head of Brand and Social Media will share the content that worked the best, and generated high engagement but also contributed to the company brand and sales. Get a better idea of how to use social media in a fun way, and how to measure it
Yossi started as a radio DJ and voiceover talent in sunny Tel Aviv, but then, unexpectedly, he moved to the UK and fell in love… with social media. He joined ao.com 4 years ago to maintain a small Facebook page with 2,000 fans. Although White Good might not be sexy, he and the team at ao.com decided to make kitchen appliances fun and engaging.
Using competitions, videos, funny posts, and effective facebook advertising, they managed to bring the community to above 1.6 million fans.
Today he manages the ao.com brand, including the TV and press advertising.
However, it all started with social media, using good content and different personality. The ROI wasn’t late to arrive.