Sharon Flaherty is a strategic senior digital award-winning communications professional with over 8 years’ experience leading and implementing large-scale and highly visible communications strategies. In particular, content strategy and content marketing programmes as well as digital PR, social media and SEO.
Formerly a journalist working for the Financial Times Group, Sharon has written for most national newspapers including; The Times; The Guardian; Daily Express amongst others as well as contributing to a number of marketing publications such as Econsultancy, CorpComms, Marketing Magazine. She is also a contributing guest for SKY News and other broadcast outlets, acting as a spokesperson for Confused.com as well as a speaker on the marketing conference circuit where she can be found talking about social media, content strategy and PR.
At present, Sharon is Head of Content and PR at Confused.com and during her time at the price comparison website has pioneered a brand content
strategy. In her role, Sharon is responsible for the continued growth of traffic through content, PR and social media as well as engagement with the brand through digital channels. Sharon has built traffic from content, social media and PR to record levels for the brand, making her role crucial to customer acquisition and retention.